Hope in real life
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Hey There!
I'm Lindsey Maestas
I love Salt & Vinegar chips, page-turner novels and binge-watching Netflix with my husband. :) I host The Living Easy Podcast, where I talk about the things that most people don't discuss - with a focus on faith and relationships! Follow along on IG and Pinterest for mom-hacks, recipes & life tips!
social media + Business
Coaching
BROUGHT TO YOU BY
Lindsey Maestas
I believe there are typically two types of people...
...The person who looks back at their life and regrets what they did not try OR the person who jumps into their goals and dreams to see what God has in store for them!
If there were a clear, actionable way to up your Instagram engagement WITHOUT obsessive grid planning, posting every.single.day, or the anxiety of “am I even doing this right …”
… would you feel confident to show up on the app and share your story for your dream clients?
You see: You have influence right where you are.
The things we’re most scared to talk about? THOSE are the things that create a bond far bigger than any product or service.
Those are the things that accelerate the whole know/like/trust thing with your dream clients and customers.
Which in turn, makes Instagram less about a popularity contest and more about your profitability.
So why does “it’s ideal posting time on Instagram” make so many of us break out in a cold sweat?
You’ve got a mug in one hand, phone in the other, and a messy bun in the morning light.
You’re scrolling through your photos desperate for something that doesn’t clash with the last shot you posted.
You’re in battle-mode to get something up ASAP before the algorithm gods bury your post.
You pop open those other Instagram tools and courses and memberships you’ve invested in … what were the “rules” again? The pointers??
45 minutes later, you’re finally putting the finishing touches on a caption...
…that at THIS point you’ve fiddled with for so long that you’re crosseyed and want to just select-all-erase.
It is too long? Too vulnerable? Not REAL enough? Now you’re rethinking the photo. And should you share about your post on stories?? (Isn’t that what the cool kids do now?)
The words look like gibberish eventually, you take a deep breath, hit publish, aaaand paste up some hashtags that at least won’t put you in Instagram jail.
WHEW—Done. Or, kind of.
That engagement you’re hoping for, that maybe you’ve even seen happen a few times, doesn’t come in at all. No follower floodgates have opened! Not even a little sprinkler action.
You spend way too much time refreshing the page, and you finally decide to put your phone down, morning gone, brain drained, messy bun even messier.
Cut to 12 hours later: you’ll be making your BFF hit pause on your fave show to watch together so you can stop everything and post something else, because that’s what all the successful creative entrepreneurs do, right? That’s “the life” you’re “dreaming” of??
Instagram isn’t a popularity contest.
It’s an invitation into your world.
And that’s why a lot of “Instagram growth strategies” don’t work.
It starts with showing up and sharing your story.
Remember the good ol’ days of the ‘Gram? You know, when we didn’t have a care in the world—and used questionable orange filters. A pixelated selfie was all that mattered, because you invited people into your life.
What would happen if we started being honest again on the platform?
If we removed the veils social media allows us to wear?
Loyal, comment-happy—even semi-obsessed!—followers, who happily invest in your biz as new clients, because your feed reads like a mini-magazine written just for them, and they’ll line up at any chance they’ve got to work with you and gobble up what you’re cookin’.
An audience anxiously awaiting to engage with your next heartfelt post, to flip out at any announcement of a spot open to work with or collaborate with you, because your content speaks right into their bones.
Sales driven through authentically-crafted posts FULL of life that flip the scammy salesman pitch upside down, which turns into you actually starting to write yourself a well-earned paycheck.
A voice so instantly recognizable that fans spot your words and work from a mile away, letting you make your mark on the world in a BIG way.
HERE’S THE CRAZY-GOOD NEWS: INSTAGRAM CAN BE A PLACE FOR EVEN MORE GOODNESS FOR YOU THAN EVER.
I’ve inched upwards of 915k organic followers, without ever paying for a bot or batch of followers.
My feed is filled with long captions. I tell stories. I talk about the hard stuff. I show up in my underpants (don’t worry, I won’t ask you to do that).
My system’s about showing up, being me, and trying to remind people they’re not alone.
And now? I want to invite you behind the velvet rope.
Introducing
The Instagram Lab
Your A-to-Z blueprint to learn the Instagram ropes for dream client connection that drives profits … all in a 4 module, self-paced program backed by a community of 12k like-minded entrepreneurs.
In two years, I went from less than 2,000 to over 64,000 followers. Now? My audience continues to grow every single day to over 900k—and I’ve helped more than 12,000 others do the same thing.
I’m handing over the step-by-step system I used to get there… to you.
bring all this know-how into your insta feed:
What’s Inside the Lab
Module 01
What to Post
If you’ve ever felt like a tiny fish in a giant sea, (Hi! You’re welcome here!) this one’s for you. Quit scratching your head over the catch words aesthetic, curation, and branding … I’ll teach you how to create a visual brand on Instagram and know what images to pick to post.
First, we’re diving into the definition of a TRUE brand and my step-by-step secret to positioning yourself on Instagram as an expert in your industry.
Next, you’ll learn my special ABCDQ Formula so you can hone your voice and vision, and ensure each post has a purpose in serving your audience.
Get ready to unlock the mystery of attracting your ideal clients by standing out beyond what you do or what you sell, through owning who you are.
Module 02
What to Say
If you’ve ever felt like a tiny fish in a giant sea, (Hi! You’re welcome here!) this one’s for you. Quit scratching your head over the catch words aesthetic, curation, and branding … I’ll teach you how to create a visual brand on Instagram and know what images to pick to post.
First, we’re diving into the definition of a TRUE brand and my step-by-step secret to positioning yourself on Instagram as an expert in your industry.
Next, you’ll learn my special ABCDQ Formula so you can hone your voice and vision, and ensure each post has a purpose in serving your audience.
Get ready to unlock the mystery of attracting your ideal clients by standing out beyond what you do or what you sell, through owning who you are.
Module 03
How to Plan Your Posts
If you’ve ever felt like a tiny fish in a giant sea, (Hi! You’re welcome here!) this one’s for you. Quit scratching your head over the catch words aesthetic, curation, and branding … I’ll teach you how to create a visual brand on Instagram and know what images to pick to post.
First, we’re diving into the definition of a TRUE brand and my step-by-step secret to positioning yourself on Instagram as an expert in your industry.
Next, you’ll learn my special ABCDQ Formula so you can hone your voice and vision, and ensure each post has a purpose in serving your audience.
Get ready to unlock the mystery of attracting your ideal clients by standing out beyond what you do or what you sell, through owning who you are.
Module 04
Convert Followers to Clients
If you’ve ever felt like a tiny fish in a giant sea, (Hi! You’re welcome here!) this one’s for you. Quit scratching your head over the catch words aesthetic, curation, and branding … I’ll teach you how to create a visual brand on Instagram and know what images to pick to post.
First, we’re diving into the definition of a TRUE brand and my step-by-step secret to positioning yourself on Instagram as an expert in your industry.
Next, you’ll learn my special ABCDQ Formula so you can hone your voice and vision, and ensure each post has a purpose in serving your audience.
Get ready to unlock the mystery of attracting your ideal clients by standing out beyond what you do or what you sell, through owning who you are.
DEEP Dive Modules
PLUS, My Platform-Specific Deep Dive Trainings
Ever bought a program about social media that was outdated within a couple of months? Yeah. That’s not this one. I’m constantly updating with whatever changes hit the platform, so you’re always on the cutting edge of the app.
The How to Write the Perfect Instagram Bio Training that will have you clear on what to say up top of your feed so people understand why they should stick around.
The debate-ending criteria for determining if you should have ONE account or two—one for both personal and business—so you can decide what your followers need to believe you, to like you, and to follow you
The unexpected Business vs. Personal Account opinion I have, and how to decide what ups the desire-factor for whatever you’re selling (“should I separate myself from my brand … or AM I my brand?” <– decoded)
My Instagram Stories Method—plus 4 confidence-boosting bonus hacks—to start feeling comfy and more open to using stories regularly
Learn how to utilize and create Instagram Reels to connect with your audience. Drive results through this Instagram feature and learn how to easily create “reels” that convert and will invite engagement in a new way.
The 3 Golden Questions for Hashtag Use—make sure you know WHY you’re slapping up the hashtags you are … before you copy/paste whatever set you’ve got planned
Persuasion Points of IGTV: A How-to Video—reinvigorate the way you serve your audience with IGTV, and get a how-to for using it in your own business
Instagram Ads 101, where I show you types of ads you can run and give you a ball-park of what to spend while you’re testing
The Getting Started with Influencer Marketing Training, because I’ve worked REALLY hard to make sure that when I get paid 6-figures a year just in sponsored content, it’s in a way that serves my audience. I’ll tell you how I do that here.
My Ideal Client Identification System, so you can zero in on the best potential customer or client, and start speaking directly to them (so you can repel anyone who’s not a fit)
"One week in, and I already feel less fumbly...”
I was part of the OG course and sent all my friends to it! Jenna helped me get my feed organized and really feel pulled together. As a result, I have grown by the thousands! I have been on Insta since 2012. My insta was a hot mess. It’s amazing how having a cohesive feed has attracted more followers, brand collabs and clients! P.S. Putting real unedited pics of me, in my feed like you suggested on the podcast — is a GAME CHANGER!
CHEF CARLA CONTRERAS
The Instagram Lab arms you with a no-fluff, to-the-point how-to system so you can show off what matters most—you, your brand, and your message, all while converting followers into paying clients.
The moment you join, you get instant access to the modules, plus all the updates I throw in when the platform shifts gears on anything.
As you start putting your learnings to use, you can hop in our private community to dish out questions and make sure your feed is putting out the desirable posts your audience craves: nothing like an extra pair of eyes … and yes, mine will be there to help you too!
And because I love a cherry on top—let’s talk extras.
I’m still going … because I know you may have avoided this platform in the past, and I want to do all I can to help you be in it to win it! 🙌🏼
Fast-track your success with:
- The Editing and Scheduling Bonus Suite: From my favorite feed planning tool to editing your photos for a consistent feed, I'll show you my exact process.
- The Editing and Scheduling Bonus Suite: From my favorite feed planning tool to editing your photos for a consistent feed, I'll show you my exact process.
- The Editing and Scheduling Bonus Suite: From my favorite feed planning tool to editing your photos for a consistent feed, I'll show you my exact process.
All of that on TOP of the fluff-free foundational 4-step system.
Pick The Instagram Lab...
When you need to share your work—but would rather stir souls than simply rack up vanity likes from fake accounts …
When you’ve TRIED the hacks/strategies/courses—but still don’t feel like you’re sharing YOUR story … that legacy that you’re living.
When you understand Instagram is important but you’re not sure how profitability off this platform comes into play …
When you’re sick of feeds that feel like one giant marketing pitch … you know there has to be a way to actually connect and serve…
Are you ready?
I Got You
You’re ready to grow a more PROFITABLE account inside The Instagram Lab if you'd comment with a praise-hands-emoji on any of these:
- You've been in business a hot second and if you hear how you need to curate a feed of boring images that aren’t even your real life ONE more time, you’re going to go off the grid—like, actually off the grid (not just the Insta one).
- You're fairly new to business and are seeing there's no WAY you're gonna catch up to the Instagram engagement rates some people have and don't want to spend years "paying your dues" because helloooo, your people deserve what you do and they can't wait for that.
- You're a boss, a multi-passionate entrepreneur, coach, creative, VA, or MLM maven who's actively looking to raise a matcha tea to Friday paydays. You want to empower your marketing strategy to ACTUALLY post captions and photos that turn heads!
- You're all about your people—the ones at home, too. You’re ready to roll up your sleeves and figure this Instagram thing out once and for all, putting in time and getting your biz a little bit closer to that long-term asset that serves your family.
"
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Sounds greaT!
So how much does it cost?
When you enroll TODAY, you’ll click open your membership link to start:
My 4 Core Curriculum Trainings (value: $1,250)
My Platform-Specific Deep Dives (value: $750)
The Editing and Scheduling Bonus Suite (value $100)
Your Roadmap to 1 Month of Posts (value $75)
Exclusive access to our Private Facebook Community (value: $PRICELESS)
Whip out that calculator — that’s a total value of $2,175
But shrug off that sticker shock, because I’m not charging anywhere near that to take you behind the velvet rope of what I really think about building a brand on Instagram—complete with lifetime access to updates as the app rolls out near constant changes.
I want this course to be accessible to everyone who is pursuing something big, no matter what stage of business you’re in, from beginners with a dream to the experienced entrepreneur. If you’re ready not only grow your following, but grow your profit, you’re in the right place.
But because I’m passionate about helping you crack the code and take the mystery out of those little squares, you can grab membership inside The Instagram Lab for just …
BEST VALUE!
4 Monthly Payments of $89
Get me that bite-size payment plan —
take me to the trainings!!
BEST savings!
A one-time payment of $297
YAS I’m in! — I’ll save a bit and
pay in full up front!
LIMITED TIME OFFER!
12 Monthly Payments of $27
YAS I’m in! — I’ll save a bit and
pay in full up front!
The JK Spin Promise
TAKE 30 DAYS TO SOAK UP, HIT POST, & STEP BACK.
The best part of The Instagram Lab? You don’t have to wait months for your old way of posting to be pushed down in the feed to ~finally~ see results.
Got a caption to write this week? See if you can swipe my tips from Module 2 and apply them to what you’re thinking to boost your engagement from the RIGHT kind of people—while writing in less time than you typically do since I teach you how to batch.
Running out of content ideas? Module 2’s caption prompts I’ve got for you—see if you can find at LEAST one organic way to share your work in those ideas (spoiler: there are WAY more than one way!), and work up a post for your dream client. Do this 4 more times and see if you can make The Instagram Lab pay for itself with a single week of posting.
Toying with Stories? You see where I’m going here.
As long as you’re in the trenches of marketing your business on Instagram, you’ll have DOZENS of opportunities to make your investment back.
If for whatever reason, you’re not any closer with feeling like Instagram’s helping you be that handshake between you and your dream clients, simply shoot a note to Steph on my team—she’ll get you straightened up with a refund and I’ll buy The Instagram Lab back from ya.
The unlikely girl behind the 915k (and counting) followers
Hi! I’m Lindey Maestas
I’m an expert at online marketing., a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).
I’m a top-ranked business podcaster on iTunes and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire. My happiest days are spent behind my computer screen sharing my secrets with the world.
Building an Instagram account that allows me to forget the “grid” and focus more on building a connection with my followers has fueled my business.
But I’m not going to sit here and tell you my following grew overnight.
It took steady, hard work for nearly a decade, it took showing up, and it took creativity.
I don’t believe there’s some big “secret”—I believe in showing up and sharing stories in a way that drives profits.
But after hundreds of posts and hundreds of thousands of followers, I can say I’ve cracked the code on Instagram. The algorithm’s going to always be there. Instagram’s a business. They need to make money.
But you’re a business, too. And your profitability? It’s important to me.
And I want to teach you how to grow an account that adds to your bottom line, too.
Get the facts
“I have grown by the thousands!”
I was part of the OG course and sent all my friends to it! Jenna helped me get my feed organized and really feel pulled together. As a result, I have grown by the thousands! I have been on Insta since 2012. My insta was a hot mess. It’s amazing how having a cohesive feed has attracted more followers, brand collabs and clients! P.S. Putting real unedited pics of me, in my feed like you suggested on the podcast — is a GAME CHANGER!
CHEF CARLA CONTRERAS
So if you were ready YESTERDAY to show up as yourself online and grow an authentic following that in turn grows your profits it’s time to join The Instagram Lab and get:
- My 4 Core Curriculum Trainings
- My Platform-Specific Deep Dives
- The Editing and Scheduling Bonus Suite
- Your Roadmap to 1 Month of Posts
- Exclusive access to our Private Facebook Community of 12,000 fellow lab students
Don’t keep Instagram marketing some guessing game reserved for “influencers” … whatever *that* means, anyway.
Create marketing that can reach through screens and settle into the hearts of strangers.
Starting with your Instagram feed
BEST VALUE!
4 Monthly Payments of $89
Get me that bite-size payment plan —
take me to the trainings!!
BEST savings!
A one-time payment of $297
YAS I’m in! — I’ll save a bit and
pay in full up front!
LIMITED TIME OFFER!
12 Monthly Payments of $27
YAS I’m in! — I’ll save a bit and
pay in full up front!