the crappy christian co.

Run Your Race

a guide to growing your online presence & business, WITHOUT THE HUSTLE.

You need a guide to showing up on social media & expanding your reach.

You’re tired of not knowing what to post, who you’re talking to, or why you’re not growing. But what if I told you growing your presence on the internet is a lot more simple than you’ve made it? You don’t need to be obsessing over every post or pulling your hair out trying to find the time to work on things.

you just need the right tools & a healthy mindset.

Tell me if this is you:

You want to start sharing your words, products. or services online, but you can’t seem to get started or gain traction.

You want to start sharing your words, products. or services online, but you can’t seem to get started or gain traction.

You want to start sharing your words, products. or services online, but you can’t seem to get started or gain traction.

You want to start sharing your words, products. or services online, but you can’t seem to get started or gain traction.

Run Your Race is my complete system to growing your online presence, business, or ministry without having to hustle.

managing your time so you can get more done
creating content that helps you grow
combating the lies that hold you back
monetizing your platform
tips to keep you from burning out
how to grow your community authentically

& more!

a note from B:


Run Your Race.

The course that teaches you how to show up online, whether you provide a service, sell a product, or have words to share. We just want you to use your gifts for the glory of the Kingdom without feeling like you have to hustle or feel crazy!

What You'll Learn:

who you're talking to & what you're talking about
how to better manage your time & get more done
how to create & execute a professional brand
everything you need to know about email lists
creating & scheduling content without stressing
how to combat the lies and doubt that hold you back
everything you need to know about creating content
battling burn out and hustle culture
how to monetize your business/platform
dealing with negativity & trolls

Course Modules:

Module one

The foundation: time management, find your niche, target audience, find your dream.

Module two

The technical stuff: branding, newsletters, messaging, batching content.

Module three

The lies that hold you back: someone else is doing it, my following is too small, i'm not qualified, what will people think?

Module four

The content: recycling content, how to not copy content, creating sharable content, growing without being gross.

Module five

The send off: monetizing, avoiding burnout, facing negativity, courage & your calling.

Module six

Affiliate marketing: the best way to sell without being gross but still find success.

Who this is for:

The mom wanting to grow her side biz
the girl with a full time job dying to go out on her own
the dreamer who's ready to launch her podcast/blog/service/product
the woman in direct sales wanting to grow without being gross
the person who knows they want to start something but don't know what
the girl who's done with the hustle & wants to work hard without burnout


are you a podcaster?

we have something just for you

here's your options

run your race

+ 6 modules of killer content

+ the 50 page workbook

+ access to the awesome fb community

+ my content planning board

+ media kit template

+ business plan template


or 4 payments of $119

run your race for podcasters

+ 6 modules of killer content

+ the 50 page workbook

+ access to the awesome fb community

+ the affiliate marketing module

+ the content planning board

+ 6 email templates for pitching

+ professional media kit template

+ show organization tool

+ launch checklist

+ podcasting 101 – get started guide


or 4 payments of $155
christian life

"So many online courses only scratch the surface level and many fellow influencers are closed-fisted when it comes to helping each other find their way."

I was hesitant to make the financial leap for Run Your Race, but I’m so glad I did! Inside the course Blake deep dives into all the pivotal components of not only staying true to yourself in the online space, but also generating an income in a way that feels organic and, dare I say it, fairly easy! I devoured the entire course (which is a testament in itself because I ever finish trainings), and at the end I felt inspired and equipped to get out there and run my race. This course is an absolute MUST for anyone trying to make an impact in the world via the internet space.

- jennifer wagner taylor

you might have seen me on:

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here's the thing...

I'm passionate about this because I did it so wrong for so long...

When I started the Crappy Christian Co I had less than 1,000 followers on Instagram and absolutely no clout. I had no idea what I was doing but I knew I needed to do it. And along the way I’ve grown my social media presence to over 32,000 followers and one of the top Christian podcasts in the US. In this course, I teach you how I did all of it.

How It Works



Sign up is simple & straightforward with just a few clicks


get access

Access to the course, add ons, & assets is instant!


go at your own pace

Go through the course as fast or slow as you want

Yes, It Really Works


“I just have to say, this course is so very worth it.”

I chose this course because it’s not just another ‘how-to-get-followers’ course. The biggest thing for me is how faith driven it is. It’s helped me digest the fact that my planned niche isn’t what God wants me to do and because of this course I’ve been able to discern His plan and figure out the next steps.”



“This speaks directly to my soul.”

“Blake, you speak directly to my soul! Putting Christ focused words to the feelings I’ve had for years! A breath of fresh air for this enneagram 3!”



“This program helped me find my confidence!”

Between this course and the classes I’ve got half a notebook of notes to go over and review and engrave into my brain. Thank you so so much! I’ve gained so many tools I know I’m going to implement as I start my business!


By the end of Run Your Race, you will...

Be sharing your story and gifts with the world without fear or doubt

Feel confident in your calling and direction because it's all God's anyway

Be able to clearly articulate what you do and who you do it for on demand

Be better at managing your time and organizing your tasks

Know what to post and what to say on Instagram so you can get on with it.

Know how to sell online without being annoying or gross

Study at your own pace

Plan based on your learning style


Follow a proven roadmap

Frequently Asked Questions

How long does the course take to go through?

The course is 100% go at your own pace!

Are there a limited number of spots?

Nope! The more the merrier.

What if I purchase and then realize this isn't for me?

Due to the nature of digital sales, there are no refunds on Run Your Race.

Does this course give me access to Blake?

Depends on what you mean by access. You do get access to the FB group where Blake is very active, goes live often, and answers questions!

How often do you open enrollment?

The doors to Run Your Race open once a quarter.

I'm a ______, is this for me?

I’ve worked really hard to ensure this course is for anyone who desires to build a platform and a business in the internet space, whether that’s selling products or services or just using your voice!

How do I access the content?

Run Your Race is hosted on the extremely user friendly platform Teachable. Once you’re signed up you’ll get an email with login info as well as access to the Facebook group!